FunnelLeaksHQ checklist
Review each stage of your funnel for common leaks. Check the warning signs, identify what to look for, and find recommended next steps.
Warning signs
High bounce rate, low time on page, traffic that does not match your offer.
What to check
Are you targeting the right audience? Does your ad or SEO content match the landing page message?
Recommended fix
Align traffic source messaging with landing page promise. Review ad targeting and keyword intent.
Warning signs
Low conversion rate on landing pages, high exit rate above the fold.
What to check
Is your headline clear? Is the CTA visible without scrolling? Does the page load fast on mobile?
Recommended fix
Improve headline clarity, strengthen CTA contrast, add trust signals, and test mobile speed.
Warning signs
Visitors arrive but do not sign up, buy, or book. High exit on pricing or offer pages.
What to check
Is your offer specific and compelling? Does pricing match expectations set by the landing page?
Recommended fix
Clarify what the visitor gets and why it is worth the ask. Test offer positioning and pricing presentation.
Warning signs
Low form fills, abandoned checkouts, no social proof engagement.
What to check
Do you display testimonials, reviews, case studies, guarantees, or security badges where they matter?
Recommended fix
Add relevant trust signals at decision points: testimonials near CTA, security badges near form, guarantee near checkout.
Warning signs
High cart abandonment, drop-off on checkout page, low payment completion.
What to check
Are there unexpected costs? Do users need to create an account? Is the checkout page slow or confusing?
Recommended fix
Show total cost early, offer guest checkout, reduce form fields, add payment trust badges.
Warning signs
Low lead response, slow sales follow-up, leads that go cold.
What to check
How quickly do you respond to new leads? Is there an automated confirmation and follow-up sequence?
Recommended fix
Set up automated email confirmation, reduce first response time, and create a structured lead follow-up sequence.
Warning signs
Low open rates, low click rates, high unsubscribe rate after opt-in.
What to check
Are your emails relevant to the subscriber? Do you send consistently? Is the value clear in every email?
Recommended fix
Segment your list, improve subject lines, deliver valuable content consistently, and test send frequency.
Warning signs
Visitors leave and never return. No retargeting campaign in place.
What to check
Do you have retargeting pixels set up? Are you running retargeting ads for cart abandoners and past visitors?
Recommended fix
Add retargeting pixels, create audience segments by behavior, and serve relevant ads to each segment.
Warning signs
You cannot measure funnel stage conversion rates. Decisions are based on guesses.
What to check
Is analytics tracking set up correctly? Can you see drop-off between each funnel stage?
Recommended fix
Set up conversion tracking for each stage, create funnel reports, and review data regularly to find bottlenecks.
Warning signs
Low repeat purchase rate, no upsell or cross-sell, no referral program.
What to check
Do you follow up after purchase? Do you offer related products or ask for referrals?
Recommended fix
Set up post-purchase email sequences, offer relevant upsells, and create a referral incentive program.
Use the FunnelLeaksHQ checker to map stages, estimate leak risk, and build a prioritized fix plan.