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Website Audit Checklist: What to Check Before You Spend More on Traffic
Before you spend more on traffic, use this checklist to find the conversion gaps that may be costing you leads.
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Go through each item and check for your site:
- check_box_outline_blankHeadline clearly states who the offer is for and what they get
- check_box_outline_blankPrimary CTA is visible without scrolling on desktop and mobile
- check_box_outline_blankCTA button text describes the action and outcome
- check_box_outline_blankPhone number is easy to find and tappable on mobile
- check_box_outline_blankContact form has 4 or fewer fields
- check_box_outline_blankTestimonials or reviews are visible near conversion points
- check_box_outline_blankTrust badges or guarantees appear near the CTA or form
- check_box_outline_blankPage loads in under 3 seconds on mobile
- check_box_outline_blankNavigation is simple and does not compete with the main CTA
- check_box_outline_blankThere is at least one way to capture emails or phone numbers
- check_box_outline_blankThe offer is packaged clearly with price or estimate and next step
- check_box_outline_blankContact information is consistent across all pages
- check_box_outline_blankSSL certificate is active and the connection is secure
- check_box_outline_blankNo broken links or missing images on key pages
- check_box_outline_blankThe page works correctly on a phone screen
What to Fix First
If you checked off fewer than 10 items, your site likely has conversion gaps that are costing you leads. Start with the issues that affect the most visitors: headline clarity, CTA visibility, and mobile usability. Those three areas touch every person who lands on your site.
Not Sure Where to Start?
A manual checklist is useful, but an automated scan can find issues faster and in more detail. FunnelLeaksHQ runs through these checks and more, then shows you a prioritized fix list so you know exactly what to work on first.
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Before spending more on traffic, check if your site is ready to convert visitors into leads.
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