Resource

Website Conversion Checklist: 15 Things to Fix Before You Redesign

15 things to check and fix before you redesign your website, from CTA clarity to trust signals and lead capture.

Run your free Lead Leak Score.

Before you redesign your website, check whether your current site has conversion problems that a new design might not solve. A redesign that ignores lead leaks will produce a better-looking site that still does not generate leads.

Clarify Your Headline

Your headline should tell the visitor exactly what you offer and who it is for within three seconds.

Move the Primary CTA Above the Fold

The main action you want visitors to take should be visible without scrolling on desktop and mobile.

Use Action-Oriented CTA Copy

Replace generic buttons like “Submit” with specific language like “Get My Free Quote” or “Book Now.”

Limit Navigation Links

Too many menu options distract from the primary goal. Keep navigation simple on key conversion pages.

Add Social Proof Near the CTA

Place a testimonial, review, or trust badge close to your call-to-action button or form.

Reduce Form Fields

Shorten your contact form to the minimum number of fields needed to start a conversation.

Make the Phone Number Prominent

Display your phone number in the header and make it tappable on mobile devices.

Add a Click-to-Call Button on Mobile

Mobile visitors should be able to call with one tap. A sticky call button can increase calls significantly.

Check Page Speed on Mobile

Slow loading pages lose visitors. Test your mobile speed and optimize images, scripts, and caching.

Guarantee or Address Risk

If visitors worry about wasting time or money, a simple guarantee or risk reversal can increase conversions.

Add a Lead Magnet or Offer

Give visitors a reason to share their email. A free estimate, checklist, guide, or sample can capture leads who are not ready to buy.

Write a Clear Offer Statement

Describe what the visitor gets, what it costs or includes, and what the next step is.

Test Your Form on Mobile

Fill out your own contact form on a phone. If it is difficult, your visitors will abandon it.

Add a Confirmation Page or Message

After someone submits a form, confirm the action and set expectations for follow-up.

Run a Lead Leak Audit

Use FunnelLeaksHQ to scan your site for conversion gaps and get a prioritized list of what to fix first.

Run Your Free Lead Leak Score

Before you redesign, find the leaks that may be costing you leads right now.

Run Free Auditarrow_forward